Social Media Strategy

We audit the performance of your active socials and create social media-specific goals to base our strategy on.

We do our research on your direct competitors' strategies and how others in the industry have managed to stand out from the crowd.

We create the guidelines on how the brand profiles should be set up and determine key social media branding factors such as brand tone and character.

We establish your content pillars, content themes, and content types based on your goals. All these factors then create sample social media calendars. 

We set up the premises for all your paid social media, including brand partnerships, paid advertising and paid promotions.

We build a team and make the decisions that need to be done in order to run our socials efficiently such as a content approval process or roles within the team.

We agree on KPIs, a reporting structure, and a system on how to make adjustments when we need to in order to give us the flexibility to learn as we go.